Restaurant Marketing By ZivZo

By Benson Fischer

ZivZo isn’t your typical marketing agency. ZivZo’s CEO Benson Fischer, is a seasoned entrepreneur with over 40+ years of hands-on experience in the restaurant industry. Benson has walked a mile in your shoes. He designed, constructed, and operated over 50+ restaurants, franchised one of his many restaurant concepts, and was a Papa John’s area franchisee. Benson has navigated the challenges of everything from slinging hash and taken out trash, site selection, lease negotiations, restaurant design, construction, and daily operations to franchising. He also manufactured and distributed bakery products and beverage products nationally.

Additionally, Benson owned a commercial real estate brokerage firm that provided consulting and marketing services to local, regional, and national independent operators and restaurant chains. This deep understanding of the restaurant business sets ZivZo apart. ZivZo doesn’t throw around marketing buzzwords; The ZivZo Team offers strategic insights and solutions tailored to the unique needs of restaurants. See The Potomac Lifestyle Article http://tinyurl.com/u6cvp3h3  

ZivZo’s experience translates into real results. Just ask the struggling restaurant that partnered with ZivZo a few months ago. After a thorough analysis of their offerings, customer base, and competitive landscape, we launched a multifaceted marketing campaign that encompassed organic and paid digital strategies, compelling video content, and a targeted email marketing program. The outcome? Within just 30 days, and with a modest $5,000 budget, the campaign generated over $140,000 in restaurant sales – a staggering 28X return on investment! BTW-we will be happy to show you all the results from this campaign, just ask!

Light Bulbs Concept

We’ll amplify your online presence through engaging social media campaigns, targeted pay-per-click advertising, and effective email marketing strategies. We’ll reach your ideal customers where they are and drive traffic to your website and online ordering platforms.

We’ll create high-quality, informative, and engaging content that showcases your expertise and builds trust with potential customers. This includes blog posts, articles, social media updates, and website copy that highlights your unique offerings and culinary expertise.

We’ll produce captivating videos that showcase your restaurant’s ambiance, delicious food, and exceptional service. These videos can be used on your website, social media channels, and even in-house to enhance the customer experience.

We’ll design and build a user-friendly website that showcases your menu, promotes special offers, and makes online ordering a breeze. We’ll also optimize your website for search engines (SEO) to ensure you rank high in search results and attract organic traffic.

We’ll manage your public relations efforts, securing positive media coverage and building relationships with key influencers in the food industry. This will help raise your restaurant’s profile and attract new customers.

As a Certified Toast POS Partner, we can seamlessly integrate your Toast system with your marketing efforts, streamlining operations and maximizing efficiency.

ZivZo goes beyond traditional marketing services. We also offer expert restaurant consultation to help you optimize every aspect of your restaurant operations. This includes:

ZivZo team will Helping you obtain the very best location for your restaurant and negotiate the best lease terms possible. ZivZo’s CEO, Benson Fischer, has orchestrated hundred’s of restaurant leases for independent restaurant operators and nationally recognized restaurant chains. He has also provided consulting services to help many attorneys and their clients through the lease negotiation process.

  • Your lease can determine the restaurant’s success/failure before you even open.
  • Getting the right contractor can cost you or save you BIG money.
  • Analyzing your menu to identify high-profit items and optimize pricing strategies.
  • Service if key- training programs to enhance customer service and efficiency.
  • Review your financials to identify areas for cost savings and revenue growth.
  • Streamlining processes to improve efficiency and reduce overhead costs.
  • How to maximize the value of your restaurant when exiting.
Marketing Strategy Flow Chart

When you partner with ZivZo, you’re not just engaging a marketing agency; you’re gaining a strategic partner who is deeply invested in your success. ZivZo’s team will work closely with you to understand your unique goals and challenges, and we’ll develop a customized marketing and consulting plan that delivers measurable results.

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