Restaurant Marketing By ZivZo
By Benson Fischer
Engage a Marketing Company Whose CEO Has Over 40 Years of Hands-On Restaurant Operational & Marketing Experience!
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The restaurant industry is a whirlwind of delicious aromas, bustling kitchens, and the constant challenge of attracting and retaining customers. In this competitive landscape, having great food and service isn’t enough. You need a strategic marketing partner who understands the nuances of the industry and can help you stand out from the crowd. That’s where ZivZo comes in. Click the link to view the Restaurant Marketing & Consulting Video- https://vimeo.com/1055435572
More Than Just Marketing: A Deep Understanding of the Restaurant Business:
ZivZo isn’t your typical marketing agency. ZivZo’s CEO Benson Fischer, is a seasoned entrepreneur with over 40+ years of hands-on experience in the restaurant industry. Benson has walked a mile in your shoes. He designed, constructed, and operated over 50+ restaurants, franchised one of his many restaurant concepts, and was a Papa John’s area franchisee. Benson has navigated the challenges of everything from slinging hash and taken out trash, site selection, lease negotiations, restaurant design, construction, and daily operations to franchising. He also manufactured and distributed bakery products and beverage products nationally.
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Additionally, Benson owned a commercial real estate brokerage firm that provided consulting and marketing services to local, regional, and national independent operators and restaurant chains. This deep understanding of the restaurant business sets ZivZo apart. ZivZo doesn’t throw around marketing buzzwords; The ZivZo Team offers strategic insights and solutions tailored to the unique needs of restaurants. See The Potomac Lifestyle Article http://tinyurl.com/u6cvp3h3
A Proven Track Record of Success:
ZivZo’s experience translates into real results. Just ask the struggling restaurant that partnered with ZivZo a few months ago. After a thorough analysis of their offerings, customer base, and competitive landscape, we launched a multifaceted marketing campaign that encompassed organic and paid digital strategies, compelling video content, and a targeted email marketing program. The outcome? Within just 30 days, and with a modest $5,000 budget, the campaign generated over $140,000 in restaurant sales – a staggering 28X return on investment! BTW-we will be happy to show you all the results from this campaign, just ask!
A Comprehensive Suite of Marketing Services:
ZivZo offers a full range of marketing services designed to elevate your restaurant’s brand and drive sustainable growth:
Branding:
We’ll help you craft a unique brand identity that resonates with your target audience and sets you apart from your competition. This includes developing your brand story, messaging, and visual identity.
Digital Marketing:
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We’ll amplify your online presence through engaging social media campaigns, targeted pay-per-click advertising, and effective email marketing strategies. We’ll reach your ideal customers where they are and drive traffic to your website and online ordering platforms.
Content Marketing:
We’ll create high-quality, informative, and engaging content that showcases your expertise and builds trust with potential customers. This includes blog posts, articles, social media updates, and website copy that highlights your unique offerings and culinary expertise.
Video Production:
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We’ll produce captivating videos that showcase your restaurant’s ambiance, delicious food, and exceptional service. These videos can be used on your website, social media channels, and even in-house to enhance the customer experience.
Website Development and Optimization:
We’ll design and build a user-friendly website that showcases your menu, promotes special offers, and makes online ordering a breeze. We’ll also optimize your website for search engines (SEO) to ensure you rank high in search results and attract organic traffic.
Public Relations:
We’ll manage your public relations efforts, securing positive media coverage and building relationships with key influencers in the food industry. This will help raise your restaurant’s profile and attract new customers.
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Toast POS Integration:
As a Certified Toast POS Partner, we can seamlessly integrate your Toast system with your marketing efforts, streamlining operations and maximizing efficiency.
Beyond Marketing: Business Consulting Expertise:
ZivZo goes beyond traditional marketing services. We also offer expert restaurant consultation to help you optimize every aspect of your restaurant operations. This includes:
Restaurant Site Selection Services :
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ZivZo team will Helping you obtain the very best location for your restaurant and negotiate the best lease terms possible. ZivZo’s CEO, Benson Fischer, has orchestrated hundred’s of restaurant leases for independent restaurant operators and nationally recognized restaurant chains. He has also provided consulting services to help many attorneys and their clients through the lease negotiation process.
- Lease Negotiations:
- Your lease can determine the restaurant’s success/failure before you even open.
- Restaurant Construction:
- Getting the right contractor can cost you or save you BIG money.
- Menu Engineering:
- Analyzing your menu to identify high-profit items and optimize pricing strategies.
- Staff Training:
- Service if key- training programs to enhance customer service and efficiency.
- Financial Analysis:
- Review your financials to identify areas for cost savings and revenue growth.
- Operational Efficiency:
- Streamlining processes to improve efficiency and reduce overhead costs.
- Restaurant Sales:
- How to maximize the value of your restaurant when exiting.
Partner with ZivZo for Success:
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When you partner with ZivZo, you’re not just engaging a marketing agency; you’re gaining a strategic partner who is deeply invested in your success. ZivZo’s team will work closely with you to understand your unique goals and challenges, and we’ll develop a customized marketing and consulting plan that delivers measurable results.
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