Writing a Personal Infomercial / Elevator Pitch
Your script should have 3 distinctive elements; (1) The opening introduction of yourself or the problem you can solve. (2) The message or information you want to deliver. (3) The call to action, what you want the viewer to do after the video is over.
A 60-second ZivZo video is typically 140 to 165 words depending on your speech pattern. You do not have to memorize your script word for word because we will put your script on an easy-to-read teleprompter, and you will have ample time to practice before we turn on the camera. You will also have plenty of redo’s if you need them…so relax…it’s going to be a fun experience!
Your script should be direct and to the point without long run-on sentences. Short sentences are easy for a viewer to follow. When writing your script, write it the way you normally talk, not how you would write a formal letter. Remember, you want to sound completely natural when the video starts rolling.
After you write your script, we strongly suggest that you print it out, tape it to a wall or mirror, and practice reading it. As you read your script, you will want to make changes to the wording of the script so it will sound as though you are having a natural conversation. Don’t be surprised if you change your wording several times.
You will want to change words such as: do not, to don’t or I am to I’m or there is to there’s, you want to sound natural not scripted.
Most importantly, you want to sound natural, not like a monotone robot..you want to look and feel as relaxed and natural as possible….so be yourself, smile, relax and have fun. You will have plenty of time to get your video perfect!
Below are 2 different approaches to writing your script. The first approach is to define a problem and to show how your product or service can solve that problem. The second approach is to introduce yourself first and deliver your message that will clearly describe your service or product or a specific message.
Both approaches require a final step, a “Call to Auction”, which is the most important step that tells the viewer what you want them to do next. A video without a call to action will bring little or no results.
Once you finish your script your ZivZo Producer/Director will review it with you and make some suggestions that will give your script a professional touch.
SCRIPT WRITING APPROACH #1
Identify A Problem, Then Provide The Solution
The fastest and easiest way to get a viewer’s attention is to discuss the “need or the problem” with the viewers you are trying to connect with first. A few examples of the “problem” being identified within the first 5 seconds of the video to catch the viewers’ attention.
Problem Examples;
- Are you thinking about selling your home or purchasing a home?
- Are you starting a new business and need expert legal advice?
- Have you ever locked your keys in your car or been locked out of your home?
- Are you finding it difficult to find qualified in-home nursing staff?
- Do you know about the new tax laws that can save you thousands of dollars on your tax return?
- Have you noticed that your hearing is not as good as it used to be or you have ringing in your ears?
Actual Script Using Approach #1 (152 words)
“Are you finding it difficult to find the right type of mortgage for your new home or commercial property? Hi, my name is John Smith, I am the president of Smith Mortgage Company. My staff and I have been providing people just like you with residential and commercial mortgages in the Washington DC Metro market since 2001. Over the years, we have provided mortgages and mortgage refinancing to over 2000 clients. My team and I are dedicated to providing you with the absolute best mortgage rates in town along with the finest personal service to make the entire process stress-free. If you are shopping for a new mortgage for a single-family home, condominium, vacation property, commercial property or you are refinancing a property you already own, please contact me today. I will be happy to meet with you directly to discuss the best solution to achieve your mortgage financing goals.”
Let’s Break down the script into 3 distinct sections
Section 1-Identifying The Need Or The Problem
“Are you finding it difficult to find the right type of mortgage for your new home or commercial property?”
Section 2- The Introduction- Qualifications & Solution: Introduce Yourself And Describe Your Background As It Relates To The Problem And Then The Solution.”
“Hi, my name is John Smith, I am the president of Smith Mortgage Company. My staff and I have been providing people just like you with residential and commercial mortgages in the Washington DC Metro market for over 20 years. Over the years, we have provided mortgages and mortgage refinancing to over 2000 clients. My team and I are dedicated to providing you with the absolute best mortgage rates in town along with the finest personal service to make the entire process stress-free.”
Section 3- Call To Action; This Is The Final Step And The Most Important One. You Need To Tell The Viewers What To Do Next.
“If you are shopping for a new mortgage for a single-family home, condominium, vacation property, commercial property or you are refinancing a property you already own, please contact me today. I will be happy to meet with you directly to discuss the best solution to achieve your mortgage financing goals.”
The EndCap
Once the video is concluded, the video will transition into the Endcap with all of your contact information and a short message or company tagline.
SCRIPT WRITING APPROACH #2
Introduce Yourself & Deliver Your Message
Some people prefer to start their video by simply introducing themselves and transition into the message or information they want to deliver. This will be effective when seeking employment opportunities, or for political, religious, governmental, and local public announcements type videos. This approach is also effective for private sector videos and used for fundraising, announcement, and private gatherings.
Introduction and message examples:
- Hello, my name is Jonh Harrison and I’m seeking employment in the Pharmacal sales industry.
- My name is Bob Johnson and I wanted to invite you to the Boys Club annual golf outing.
- It’s that time of year again. Hi, I’m Amy Smith, and I am seeking donations for this year’s hunger drive.
- Hello, my name is Brenda Jones and I’m running for Congress and I want your vote!
- Hi, my name is John Smith, I am the president of Smith Mortgage Company.
Actual Script Using Approach #2 (165 Words)
My name is Richard Rosenblatt and I have been an attorney for over 30 years. My offices are in Rockville, Maryland. My law firm has been assisting clients with legal issues for years. We have the experience and skill to assist people like you with your personal and business matters. We are involved with personal and business bankruptcy, family law, estate planning, serious traffic offenses, general business law, and many types of litigation. In fact, I like going to court. However, most cases are resolved by negotiation, which is a critical skill that I believe in deeply. Also, Communication is key to a successful attorney/client relationship and we communicate and advise our clients each step of the way. I am fortunate to have a staff of excellent attorneys and experienced paralegals that are all devoted to helping people and businesses with their legal issues. We are also equipped to handle Spanish speaking clients Please call me today for a free consultation and see our website at Rosenblattlaw.com.
Let’s Break down the script into 3 distinct sections
Section1-The Introduction
“My name is Richard Rosenblatt and I have been an attorney for over 30 years”
Section 2-Deliver The Message
“My offices are located by the courthouse in Rockville, Maryland and I also practice in Virginia and DC. My law firm has been assisting clients with legal issues for years, and we have the experience, skill, and creativity to assist people with personal and business matters. We are involved with personal and business bankruptcy, family law, estate planning, serious traffic offenses, general business law, and many types of litigation. In fact, I like going to court. However, most cases are resolved by negotiation, which is a critical skill that I believe in deeply. Also, Communication is key to a successful attorney/client relationship and we communicate and advise our clients each step of the way. I am fortunate to have a staff of excellent attorneys and experienced paralegals that are all devoted to helping people and businesses with their legal issues. We are also equipped to handle Spanish-speaking clients.”
Section 3-Call To Action –This Is The Final Step And The Most Important One. You Need To Tell The Viewers What To Do Next. A Video Without A Call To Action Will Being Little Or No Results.
“Call me today for a free consultation and see our website at Rosenblattlaw.com”
ENDCAP
Once the video is concluded, the video will transition into the Endcap with all of your contact information and a short message or company tagline
