VIDEO MARKETING PUMPS UP FITNESS PROFESSIONALS!
By Benson Fischer
Want To Grow Your Fitness Business??
The biggest challenge for gyms, personal trainers, and instructors is the universal business goal of attracting new customers. One of the best ways to leverage video is on your webpage or landing page, through with social media. After all, most consumers research and discover health and fitness trends along with fitness facilities on the web.
Research Tells Us Video Is The Most Efficient And Economical Marketing Tool Available.
Believe it or not, videos create an emotional and intellectual connection between the presenter and the viewers, and 72% of consumers, and decision-makers would rather watch a video than reading text. 74% of viewers who watch an “explainer video” on a gym or personal trainers’ website to learn about the services and classes being offered, subsequently used the gym and/or the personal trainer. Fitness professionals using video grow revenue 49% faster year over year than businesses without video. One minute of a video is worth 1.8 million words in terms of customer impact . No other medium can reach people faster, more effectively, or more economically than video.
Hire A Professional Video Production Company
Invest in your business if you want to see it grow! Don’t try to save a dollar by hiring the kid next door with an iPhone or your brother-in-law with his 1980s video camera or dare to attempt to do it yourself. You may have the greatest fitness facility in town, be the best fitness instructor or personal trainer alive, but you are not a professional video production company with any kind of production experience. Professionals know how to craft a script that will be engaging and ultimately convert viewers into paying clients. Professional video production companies provide super high-tech lighting, sound equipment, and cameras that will make you look like the superstar you truly are. Separate yourself from the amateurs, spend a couple of dollars and get a spectacular video that you can use on your website and social media.
How to use your Fitness Videos
A critical step for any video marketing campaign is to select where and how to publish your content. This will, in turn, inform you of how many versions of your video you should make to suit different platforms. To grow your top-of-funnel acquisition, you need very broad exposure. Sharing your video on social media is likely a wise choice, including Instagram, Facebook, LinkedIn, and Twitter. Have shorter promotional versions created for the social media platforms where you have the largest following. This strategy increases your exposure on different networks, and it does not give away your expertise for free.
At a minimum, you should have an introductory video about you and/or the business on your website’s home page (above the fold) because it will increase the conversation rate by 80% resulting in engaging viewers and turning them into paying clients. Add other videos throughout your website describing your mission, history, successes, and advances, along with fitness services offered, and client testimonials. Use all the videos on social media and other digital marketing platforms. Also and use QR Codes linked to the videos and directly to the website homepage in print ads, signs, business cards, stationery, brochures, etc. Finally, use the video link to create a video signature that will allow anyone receiving your email to view the video and encompass one or more video links in any of your email blasts.
Local Video SEO Strategy
By focusing on localized search terms, you’ll be more likely to reach viewers in your specific area. Be sure to use a persuasive call-to-action in your videos to catch their attention To reach these customers, a smart top-of-funnel video marketing strategy entails taking advantage of localized search terms. Then, cast a wide net with social media, blogs, and other sharing sites. For instance, someone might research exercise classes in their local area.
If you are a gym owner/manager or a personal trainer looking to connect with that type of person, think of the types of searches they would use to find your services. They might look for “gyms” or “personal trainers near me” or “gyms and personal training in Washington D.C”. One approach would be to try creating marketing videos filmed in local parks or near other landmarks. Then, share your videos with keyword-optimized titles and descriptions, including the location information, to help your website show up at the top of search engine results pages for those terms.
Improve Existing Clients’ Performance On Health Goals
Online video is the perfect tool for publishing a series of workouts on the web. Using video creates a very personal connection with the person going through the exercises. Viewers can get a clear sense of your style and expertise as a trainer. Compared to text and images, video viewers are more likely to use proper form since they can see it demonstrated from start to finish. They might be more likely to complete the exercise without having to stop and check that they are doing it correctly. Even better, clients can take it on the road with them, so you can help them stay in shape even when they are traveling. Making your core content easily accessible in a highly digestible format is ideal not just for fitness, but for a wide variety of industries.
Word Of Mouth And Testimonials
Social sharing of workout goals and videos is a trend that’s showing no signs of stopping. Take advantage of it to benefit your business. Connect with your customers online and share interesting workout facts or techniques with them in short, shareable video clips. You can set up groups on Facebook for your classes and encourage people to connect. This would not only help with client retention but would get people to share information about your classes and specialty online. The key is not to be pushy or to directly ask them to promote you to their friends. Unless you have a stellar referral program, they probably will not go for it. Organic word-of-mouth marketing is the best for local client referrals.
Customer testimonials are one of the most powerful marketing tools on the web. Ask existing clients who have achieved substantial results, or who simply love coming to your gym or working out with you to say so on camera. A client telling viewers how terrific the gym is, or how great you are, delivers a lot more impact and credibility than it is coming from you.
Try and get some of your students or club members to participate in a short workout video and demo some moves for the testimonial. The best part about getting participation from your clients is that they will share it with their friends and family members – free marketing!
Hire A Qualified Video Production Company
Anyone with an iPhone can make a video for next to nothing. However, that is not what you are paying for. You are paying for results and a return on your investment! A qualified video production company knows how to write an engaging and compelling script that will deliver a return on investment and fantastic results. Finding a video production company that provides the ability to write a great script, obtain experienced talent, shoot, edit, add a soundtrack, and add all the bells and whistles to your video is well worth the money. Don’t cut corners, engage a video production company that has the experience, references, and a track record of success, like ZivZo (ZivZo.com)